Against Commodification: The University, Cognitive Capitalism and Emergent Technologies

Two edited collections, “Marx in the Age of Digital Capitalism” and “Marx and the Political Economy of the Media“, have just been published by Brill.

With Bernd Stahl, I have a chapter in the latter called: Against Commodification: The University, Cognitive Capitalism and Emergent Technologies.

This is an updated version of an article that was published in 2012 in Triple-C.

Under the licence agreement, authors are allowed to put the final pdf of their chapter on their own websites but not into institutional repositories. So if there is something you like, hit the author’s (s’) site(s).

NOTE: paperback editions of the 2 books will be published in a year by Haymarket Press.

The abstract for mine and Bernd Stahl’s chapter is as follows.

This paper investigates how four specific emergent technologies, namely affective computing, augmented reality, cloud-based systems, and human machine symbiosis, demonstrate how technological innovation nurtured inside the University is commodified and fetishised under cognitive capitalism or immaterial labour, and how it thereby further enables capital to reproduce itself across the social factory. Marx’s critique of technologies, through their connection to nature, production, social relations and mental conceptions, and in direct relation to the labour process, demonstrates how capital utilises emergent technologies to incorporate labour further into its self-valorisation process as labour-power. The University life-world that includes research and development is a critical domain in which to site Marx’s structural technological critique, and it is argued that this enables a critique of the public development and deployment of these technologies to reveal them as a fetishised force of production, in order to re-politicise activity between students, teachers and the public.


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